MUSU story

Authentic Japanese furoshiki, curated for the UK

MUSU brings authentic Japanese furoshiki to the UK in small batches, sourced from long-standing textile makers and wholesalers in Kyoto and Osaka.

Each cloth is made to wrap, carry, protect, and be passed on.

Shop the cloths Learn how to wrap
Collection of colorful fabric swatches arranged on a wooden surface

Origin

Every cloth begins in Japan

Every MUSU cloth begins in Japan.

We source our furoshiki in person from Kyoto, Osaka, and Tokyo—working with long-standing textile makers and wholesalers. Each is a traditional Japanese wrapping cloth, made using established weaving and dyeing techniques. Made in Japan. Brought to the UK in small batches.

Stack of pink, white and blue furoshiki fabric with dried flowers on a textured surface

Makers

Our partners

We work with two long-standing partners in Japan.

Musubi (Yamada Sen-i Co., Ltd.) | Kyoto

Musubi furoshiki are made by Yamada Sen-i, a Kyoto company founded in 1937. Their work brings together tradition, utility and contemporary design.

Nagamune Shoten | Osaka

Nagamune Shoten is a family-run textile wholesaler in Osaka, with generations of experience in traditional cloth.

White card with text about a furoshiki cloth and dried flowers on a dark background

Mission

A quiet ritual of giving

Furoshiki have been used for centuries to wrap, carry, and present objects with care. Today, they offer a simple alternative to disposable gift wrap. One cloth. Many uses. To wrap a gift, to carry, or to use again.

MUSU exists to share this practice in the UK, as a small, repeatable gifting ritual. The wrapping becomes part of the gift—kept, reused, or passed on.

Each cloth is given with a guide, and a set of cards. A way to begin, and to continue. Over time, it moves between people. Each time it is passed, it gathers a trace of where it has been.